Lyft hires 463 principal Mack for policy comms role

SAN FRANCISCO: David Mack is leaving his principal role at Next Fifteen's 463 Communications to become director of policy communications at ride-sharing service Lyft, effective May 5.

SAN FRANCISCO: David Mack is leaving his principal role at Next Fifteen’s 463 Communications to become director of policy communications at ride-sharing service Lyft, effective May 5.

In the newly created position, Mack will report to David Estrada, VP of government relations, who joined Lyft in January from Google X.  

While some parts of Mack’s role are yet to be determined, he said it’ll be his job to make sure consumers are getting "good, solid answers" to their questions as Lyft moves into new markets.

Lyft launched in 24 new locations across the US on Thursday, surpassing rival car service Uber, which serves 46 cities.  

The company is expanding, generating interest among investors, and "allowing more people to become entrepreneurs in their own right," which contributes to the excitement of taking on the new venture, said Mack.

No recruiter was involved in Mack’s decision to join Lyft. He said conversations with staffers over coffee and the small-world dynamic of San Francisco were factors in him landing the job.

Mack will remain based in San Francisco, a city he calls "one of the most exciting places in the world right now."

Prior to his nearly four and a half years at 463, Mack worked at Next Fifteen sister agency Bite Communications in San Francisco on corporate communications.

Before that, the New York native worked at Chlopak, Leonard, Schechter & Associates in Washington, DC, a public affairs and crisis communications agency, according to his LinkedIn profile. He also previously served as director of government affairs at the National Small Business Association.

Mack said he does not know whether someone has been selected to fill his role at 463.

Representatives from Next Fifteen and Lyft were not immediately available for comment.

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