New England launches agency hunt to attract UK tourists

Discover New England wants to lure more British visitors to the region.

Mohawk River, Massachusetts
Mohawk River, Massachusetts

The tourism board of New England is looking for communications support as it tries to lure more visitors from the UK.

Discover New England, which represents Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont, has issued a contract worth $145,000 (£86,000) for the business. KBC PR, which has handled the account for three years, said it would repitch.

A tender document seen by PRWeek states that the year-long brief, extendable by an additional two years, will include liaising with the government-backed national marketing outfit Brand USA.

The document states that the winning agency will be tasked with targeting travel, trade and consumer press, tour operators, travel agents, consumers, and airlines.

It adds that finalists in the pitch "may be" asked to present their plan in Boston, Massachusetts, with expenses paid for by the agencies involved.   

This article originally appeared on the website of PRWeek UK.

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