DKC: Agency Business Report 2014

DKC's revenue climbed a solid 11% last year to $36.5 million, following a 20% gain in 2012.

Principal: Sean Cassidy, president
Ownership: Independent
Offices: New York; Albany, NY; Washington, DC; Los Angeles; and Chicago
Revenue: $36,500,000
Headcount: 171

DKC’s revenue climbed a solid 11% last year to $36.5 million, following a 20% gain in 2012. Some of the New York-based agency’s success has roots on the West Coast, particularly in its budding entertainment practice.

Last November Joe Quenqua, a former VP at Walt Disney Studios, was tapped as EVP and director of the division. He works out of DKC’s recently relocated and expanded Los Angeles office to accommodate a staff that has grown from three to 11.

Clients added include CBS Consumer Products, Disney Theatrical Group’s Aladdin, Bill Maher Productions, and 24-hour video-game channel G4.

"Entertainment will be significant for us," says president Sean Cassidy. "We have a solid base of entertainment companies including Hearst, Marvel, and Yahoo. Now we can get into the production companies and work with the talent agencies."

Cassidy calls event marketing arm DKC Incite, formed at the end of 2012, a smart investment, going from a startup to several million dollars in revenue in one year.

"It’s 3% of our revenue that didn’t exist a year ago," he adds. The full-service events division does everything from permits to production. Because of Incite, Red Bull expanded work with DKC, explains Cassidy. Incite staff has increased from two to 10.

Tech has been growing for about five years at the firm and Cassidy expects that to continue.
"More than likely, we will open an office in the Bay Area in 2014," he reports. Foursquare tapped DKC as AOR this past February and the agency is working with investor group Global Silicon Valley.

In 2013, 70% of the agency’s growth came from new business, while 30% was organic.

Client losses include Marquette University, Madame Tussauds Hollywood, Tough Mudder, Killerspin, and Exploring the Arts.

Low staff turnover
Staff turnover was less than 5%. Hires included Jeffrey Lerner as EVP and John Falcicchio as SVP, both former directors at the Democratic National Committee. EVP Susan Novak left last year to go to PepsiCo.

Cassidy categorizes 2013 as a year of investment in new people and services. 

"For decades, the PR industry was locked into a fee-for-service model for a limited scope of service," he says. "Now we have the chance to do everything under one roof." 

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