Thursday's Breakfast Briefing: FDA proposes e-cigarette regulations; #myNYPD spreads to West Coast

Everything you need to know to start your day.

Feds to propose first regulations on e-cigarettes
The Food and Drug Administration is set to make its first moves to regulate the $2 billion e-cigarette industry on Thursday. Its proposals: sales to minors would be banned, but flavored products - cited by critics as a ploy to attract children - and marketing would be allowed.

Publicis reassures investors on Omnicom merger
Publicis Groupe released a statement late Wednesday seeking to soothe investors’ concerns about its pending merger with Omnicom Group, saying it is confident the combined holding company will win approval for UK tax residency. French authorities must sign off on the tax status. Omnicom CEO John Wren declined to predict when the merger would close on his company’s first-quarter earnings call on Tuesday morning, spooking some stakeholders.

#myNYPD spreads to West Coast
A day after the New York Police Department’s #myNYPD Twitter campaign blew up in its face, California residents got in on the action, starting corresponding hashtags in Los Angeles, San Francisco, and Oakland depicting alleged police brutality in those cities. On Wednesday, New York police commissioner William Bratton said most of the images posted by angry citizens are "old news."

FCC pushes back against ‘open Internet’ reports
Federal Communications Commission chairman Tom Wheeler said late Wednesday that reports it would "gut" open Internet standards were "flat out wrong." Numerous reports said yesterday that the FCC would move to allow content companies to pay for faster delivery to consumers’ homes.

Q1 earnings roundup: Facebook surprises, Unilever faces higher costs

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