The event, which will take place in Barcelona on 15-16 May alongside the inaugural PRWeek Global Awards, will focus on how PR drives global business objectives in three key areas: reputation, culture and brand.
The two-day event will aim to explore best-practice case studies and facilitate in-depth discussions between top professionals in the communications industry.
The line-up features Roma Balwani, EVP of group communications and CSR at Indian conglomerate Vedanta’s Sesa Sterlite subsidiary, on 'Building Brands in an Emerging Economy'. Other speakers include IBM’s global social business partner Andrew Grill, Salesforce ExactTarget VP Paul Smith and executives from Cargill, FleishmanHillard, Philips and Allianz Group.
IBM, Nestlé and GE Healthcare executives will reveal how brands are adapting to the new world digital order in the 'Digital Reputation in a Social World' session. Other topics will include 'Benchmarking PR success in a Changing World', case studies on Ford’s global communications team and LinkedIn’s global campaign 'Bring in Your Parents Day'.
The PRWeek Global Congress aims to provoke discussion around the most challenging aspects of international communications and how the profession can move forward as a community to share innovations and best practice for global success.
For more information and to reserve your space at the PRWeek Global Awards and Congress, visit prweekglobalawards.com.