Top Bliss staffers buy back firm from ad agency

Three staffers at Bliss Integrated Communication with more than 60 years of cumulative experience there have acquired the firm.

NEW YORK: Three staffers at Bliss Integrated Communication with more than 60 years of cumulative experience there have acquired the firm.

Managing partners Elizabeth Sosnow and Meg Wildrick and partner Cortney Stapleton, who have worked together at the firm for 14 years, are now its majority owners. The shop’s new status makes Bliss, a 40-year-old marketing communication agency that specializes in professional services and the health and financial sectors, eligible for certification as a Minority and Women Owned Business Enterprise.

No management changes are expected as a result of the buy-back from Dudnyk Exchange, to which founder John Bliss sold the firm in 2006.

The firm offers a crossover of services covering healthcare, financial, and professional services, and employs former journalists, digital experts, healthcare advocacy professionals, and former bankers, lawyers, and business consultants. Its roots are as a b-to-b agency serving professional services firms.

Sosnow, who has been part of the agency’s management team since 1996 and sits on the global board of directors of the Worldcom Group alliance, said the three women have seen the firm grow from a staff of fewer than 10 to 40. She hopes the new owners will be able to pass the culture they have built on to the next generation.

Sosnow added that the management buyout will allow for the firm to create both career paths for staffers and stability for clients.

"We really do feel terrific," said Sosnow. "We can tell clients, ‘We’re not going anywhere, you have us locked in.’"  

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