Top PR pros to gather in Barcelona for inaugural PRWeek Global Congress

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips, and Allianz are among speakers at PRWeek's first Global Congress.

Senior executives from IBM, Nestlé, Vedanta, GE, Cargill, Philips, and Allianz are among speakers at PRWeek's first Global Congress, which takes place in Barcelona on May 15-16 alongside the inaugural PRWeek Global Awards.

The Congress will focus on how PR drives global business objectives in three key tracks: reputation, culture, and brand. The two-day event explores best-practice case studies and facilitates in-depth discussions between top professionals in the communications industry.

The lineup features Roma Balwani, EVP of group communications and CSR at Indian conglomerate Vedanta’s Sesa Sterlite subsidiary, on "Building Brands in an Emerging Economy." Other speakers include IBM’s global social business partner Andrew Grill, Salesforce ExactTarget VP Paul Smith, and executives from Cargill, FleishmanHillard, Philips, and Allianz Group.

IBM, Nestlé, and GE Healthcare executives will reveal how brands are adapting to the new-world digital order in the "Digital Reputation in a Social World" session. Other tracks include "Benchmarking PR success in a changing world," and case studies on Ford’s global communications team and LinkedIn’s global campaign "Bring in Your Parents Day."

The PRWeek Global Congress will provoke discussion around the most challenging aspects of international communications and how the profession can move forward as community to share innovations and best practices to reach global relevance and success.

For more information and to reserve your space at the PRWeek Global Awards and Congress, visit: http://www.prweekglobalawards.com/

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