British Airways retains Grayling for Europe and Asia

British Airways has reappointed Grayling as its retained PR agency for 39 European and Asia-Pacific markets following a competitive pitch.

BA: Grayling reappointed after competitive pitch
BA: Grayling reappointed after competitive pitch

The Huntsworth-owned agency has been awarded a two-year contract with an option for a third year. Having first won the business in 2011, it will continue to manage communications across the two regions, with hubs for Europe and Asia-Pacific in London and Hong Kong.

Helena Flynn, British Airways’ head of PR for Europe, Africa and Asia-Pacific, said: "After two years it was right that we reviewed our arrangements in both regions and Grayling’s response to our challenge was outstanding. Far from resting on its laurels, it took a fresh approach and actually challenged us in a number of key areas. Grayling’s reappointment was by no means a fait accompli – it earned it."

The brief covers consumer engagement, issues management and crisis preparedness, strategic communications counsel and the co-ordination of the network internationally.
 
Pete Pedersen, Grayling’s global CEO, said: "The world has moved on since we were first appointed three years ago, and so has British Airways. Our data-driven approach enabled us to approach this brief in a fresh way, with new thinking and multichannel activation ideas fit for the airline’s future journey."

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