Roblox names 5W as agency partner

SAN MATEO, CA: Online building game Roblox has tapped 5W Public Relations as its agency partner.

SAN MATEO, CA: Online building game Roblox has tapped 5W Public Relations as its agency partner.

The firm will implement a communications campaign for Roblox to increase awareness of the brand’s offerings and its games. 5W will also promote its weekly blog posts and appearances on Twitch TV, a live-streaming video platform.

Roblox allows users, who are mostly 11 to 18 years old, to create their own online games and share them with the brand’s digital community.

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