Bingol underscored GM's challenges, opportunities in 2012 profile

In June 2012, General Motors SVP of global communications and public policy Selim Bingol told PRWeek in a cover-story interview that "there is so much pressure on this company and this industry."

In June 2012, General Motors SVP of global communications and public policy Selim Bingol told PRWeek in a cover-story interview that "there is so much pressure on this company and this industry."

Earlier on Monday, he left his role at GM. The automaker is trying to stop reputational damage from its ignition-switch-recall crisis.

Bingol added in the 2012 interview: "Everything you do is held up, analyzed, and scrutinized, which is a blessing and a curse. Generally the opportunity to generate really good coverage is always there, but you have to be on top of your game all the time or you risk coverage going the other way. It's a challenge, but it's also exciting."       

GM has certainly been under media, consumer, and regulatory scrutiny as of late while the federal government investigates why the company took more than a decade to recall 3.3 million vehicles, which have been cited as the reason for 13 deaths.

The Monday announcement of Bingol’s exit, as well as the departure of global human resources SVP Melissa Howell, comes a week after GM said it is placing two engineers connected to the recall delay on paid leave.

With Bingol out, executive director of communications and investor relations Randy Arickx will step in to lead comms on an interim basis.

CEO Mary Barra, who has been the public face of GM throughout the crisis, including at congressional hearings, will likely continue to do so throughout the investigation. Last month, she apologized to victims and reiterated a focus on customer safety in an internal video broadcast to staffers

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