Subway considers taking fast food to the fast lane of Formula 1

Fast-food sandwich chain Subway is considering a sponsorship deal with Formula 1 that could see several of the sport's teams and drivers promoting the brand, according to reports.

LONDON: Fast-food sandwich chain Subway is considering a sponsorship deal with Formula 1 that could see several of the sport's teams and drivers promoting the brand, according to reports.

Zak Brown, chief executive of JMI, which handles Subway’s motorsports sponsorship for NASCAR, told the Daily Telegraph that a tie-up with Formula 1 would be a "perfect fit."

Brown said, "If you look at their NASCAR strategy, they sponsor a team, an event, and a driver, but they use the driver as the centerpiece. So I can see Subway being a global partner of Formula 1 as well as sponsoring four to six drivers on different teams and using them collectively."

"You could imagine, and it would be quite groundbreaking for Formula 1, a clever advertisement of Fernando Alonso and Sebastian Vettel going into a Subway and racing to get there," he added.

Subway’s latest ad work outside of sports marketing is a campaign with the Muppets for the film Muppets Most Wanted, with Kermit, Miss Piggy, and Kermit’s evil Russian doppelganger Constantine appearing in TV ads and promotional activity.

"The Subway brand is a long-standing supporter of motorsports in the US," said a company spokesperson.

This story originally appeared on the website of Marketing.

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