The PR Week - April 11, 2014

The Late Show named a replacement for Letterman, McDonald's hired a new agency for Hispanic marketing, and more in this week's podcast.

Stephen Colbert will replace David Letterman as the Late Show's host next year.
Stephen Colbert will replace David Letterman as the Late Show's host next year.
Steve Barrett, Frank Washkuch, and Lindsay Stein discuss David Letterman's replacement, Stratacomm's buyout, McDonald's new Hispanic agency, and Next Fifteen's results.

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