Virginia youth foundation seeks help with obesity, tobacco efforts

RICHMOND, VA: The Virginia Foundation for Healthy Youth is seeking one or more firms to help with its campaigns against youth tobacco use and obesity.

The foundation supported #KickButtsDay last month.
The foundation supported #KickButtsDay last month.

RICHMOND, VA: The Virginia Foundation for Healthy Youth is seeking one or more firms to help with its campaigns against youth tobacco use and obesity.

The contract is worth up to $3.5 million from July 1, 2014 through June 30, 2015, with four renewal options, according to the RFP released on April 3.

The foundation runs two concurrent initiatives to fight youth tobacco use and obesity, which are the "top two preventable causes of death" in Virginia and nationally, said director of marketing Danny Saggese.

The winning agency will be responsible for developing and communicating prevention messages while building "upon the strengths and strategies of VFHY’s long-running prevention media and messaging campaigns," the RFP says.

The organization anticipates awarding the business to multiple firms if one specializes in reducing youth tobacco use and another has expertise in obesity prevention, Saggese added.

 Applicants must submit proposals online by May 2. Firms might be required to give an oral presentation or submit a sample media buy, according to the RFP.

Richmond-based Barber Martin Agency is the foundation’s AOR. Rescue Social Change Group handles youth engagement for the organization, said Saggese.

The Virginia General Assembly established the foundation in 1999 with the aim of restricting tobacco use among minors. In 2009 the organization added childhood obesity prevention and reduction to its mission.

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