Shortlist revealed for PRWeek Global Awards

Work for companies including Starbucks and Ford and causes such as Malala Yousafzai and climate change action has been shortlisted for the PRWeek Global Awards, which will be presented in five weeks' time.

Barcelona: hosting the PRWeek Global Awards
Barcelona: hosting the PRWeek Global Awards

The ceremony will be held on Thursday 15 May at the Gran Hotel Princesa Sofia in Barcelona as part of the two-day PRWeek Global Congress.

For more information and to register for the events with the early bird rate, available until 18 April, visit the PRWeek Global Awards website.

The full list of finalists is:

Change Management
•    Infusing a Start-up Culture Within a Large Organization: Mondelez International’s Mobile Futures Program, Mondelez International, Ruder Finn, MediaVest, Evol8tion for Mondelez International
•    IBM Digital Academy – Accelerating the IBM Journey from Traditional to Integrated Communications, Text100 for IBM

Consumer Launch of the Year
•    Bringing Luster To The Lumia – Rebuilding Nokia’s Brand and Driving Demand for the Lumia Series of Phones, Cohn & Wolfe for Nokia
•    3Doodler raises $2.3m Globally in 30 Days, Dynamo PR for 3Doodler
•    Celebrating an American Icon: The Launch of the All-New 2015 Ford Mustang, WPP for Ford Motor Company
•    The Twinsie: When Two Become Onesie, Havas PR UK for The Original Factory Shop
•    A Global Campaign Fit for a Queen; Honoring the 50th Anniversary of the Epic Film Cleopatra for its Blu-ray Debut, Hill + Knowlton Strategies for Twentieth Century Fox Home Entertainment
•    Rule the Runway with adidas NEO Label, iris Worldwide for adidas NEO Label
•    Sailor Jerry: The Flash Collection, W for Sailor Jerry

Corporate Branding
•    Cruise Forward, APCO Worldwide for Cruise Lines International Association (CLIA)
•    Plugging into the Future: The World's Largest Survey of Young Adults, Burson-Marsteller for Telefonica
•    True in Advertising: Inside FleishmanHillard's Brand Campaign, FleishmanHillard for FleishmanHillard
•    Lenovo Pivots to Claim Reputation as "PC Plus" Industry Leader, FleishmanHillard for Lenovo
•    GE Minds + Machines: The Industrial Internet @ Work, The OutCast Agency for GE Corporate Communications
•    Microsoft 4Afrika, Waggener Edstrom for Microsoft

Corporate Social Responsibility
•    AECOM Technology Corporation
•    MasterCard’s E-card Launch for Syrian Refugees, APCO Worldwide for MasterCard
•    Global Salmon Initiative, AXON Communications
•    KSR 2013: Celebrating a Milestone Anniversary, Ketchum
•    Using our Scale for Good, Tesco
•    PATH B: Patients and Professionals Acting Together on Hepatitis B, TogoRun for Bristol-Myers Squibb

Employee Communications
•    Our Path to Success, AstraZeneca
•    Transforming Employee Communications to Power Hewlett-Packard’s Turnaround, Edelman for Hewlett-Packard (HP)
•    PAREXEL Introduces New Branding and High Performance Culture, PAN Communications for PAREXEL International
•    50,000 Voices Coming Together as One, Ruder Finn for AstraZeneca
•    #tobeapartner, Starbucks Coffee Company
•    Waggener Edstrom Ignites Employee Engagement and Connection,Waggener Edstrom Communications

Global PR Breakthrough of the Year
•    Doctor Who 50th Anniversary, BBC Worldwide Communications
•    LinkedIn Bring In Your Parents Day, Brands2Life for LinkedIn
•    "Hold My Hand in Hong Kong" India Market Promotions, Hong Kong Tourism Board
•    Skype’s 10th Anniversary Celebration: Transforming How the World Communicates, Kaplow Communications for Skype
•    Get Breathless, Ketchum for Bayer HealthCare and PHA Europe
•    Keeping Olympic Wrestling in the Ring, Ketchum Sports & Entertainment for Committee for the Preservation of Olympic Wrestling; USA Wrestling; International Federation of Associated Wrestling Styles
•    The Burger that Could Change the World, Ogilvy Public Relations for University of Maastricht
•    Set Your Sights, Weber Shandwick for Novartis

Issues and Crisis
•    APCO Worldwide for MF Global
•    Protecting Consumers’ Safety and Brand Reputation During a Critical Dishwasher Repair Programme in 83 Markets Around the World, Burson-Marsteller for BSH
•    Save Campa Cola Compound, Concept Public Relations India for Campa Cola Compound
•    Creating a Global Media Team to Move Action on Climate to the Forefront, Havas PR for United Nations Foundation
•    Keeping Olympic Wrestling in the Ring, Ketchum Sports & Entertainment for Committee for the Preservation of Olympic Wrestling; USA Wrestling; International Federation of Associated Wrestling Styles
•    State Corporation ROSATOM: Generating Peace for the Future, Mikhailov & Partners for State Corporation ROSATOM

Non-Profit Campaign of the Year
•    The Make Sense Campaign: First-Ever Global Head & Neck Cancer Awareness Week Launched, AXON Communications for European Head and Neck Society
•    Malala Yousafzai: Global Communications Programme, Edelman for Malala Yousafzai
•    Galvanizing for Giving, Havas PR North America, Fenton Communications, FleishmanHillard, Glover Park, Weber Shandwick for United Nations Foundation and 92nd Street Y
•    The Airfood Project, Havas Worldwide Paris for Les Restaurants du Coeur
•    Keeping Olympic Wrestling in the Ring, Ketchum Sports & Entertainment for Committee for the Preservation of Olympic Wrestling; USA Wrestling; International Federation of Associated Wrestling Styles

Product Brand Development Campaign of the Year
•    No News? Create an Alternative Trip with Bloggers!, Cohn & Wolfe France for iDBus
•    MARTINI - Rebirth of Italian Style, Exposure for Bacardi Martini
•    PayPal Galactic, Grayling for PayPal
•    Global Design Tours, Nelson Bostock Group for HTC
•    Hold on to Your Dreams, Porter Novelli for Braun
•    Sailor Jerry: The Flash Collection, W for Sailor Jerry
•    Free the Creative, Weber Shandwick for iStock by Getty Images

Public Sector
•    GOAL! Scoring Against Malaria with Football, KYNE for United Against Malaria Partners
•    Morocco, More Business, Marco de Comunicación for Moroccan Investment Development Agency
•    Transforming Colombia Into a Top Business and Tourism Destination in Latin America, Ogilvy Public Relations for Proexport Colombia
•    OK2TALK: Giving Youth a Voice to Discuss Mental Health, Ogilvy Public Relations for National Association of Broadcasters
•    GREAT Campaign, Inhouse for 10 Downing Street
•    National Polio Vaccination Campaign, Shalom Tel Aviv, PR Agency for Ministry of Health
•    Tokyo 2020, Weber Shandwick for Tokyo 2020 Bid Committee

Global Agency of the Year
•    FleishmanHillard
•    Ketchum
•    Weber Shandwick

Global Brand of the Year
•    To be announced at the PRWeek Global Awards

Global Citizenship Award
•    Aligning AECOM’s Mission, Culture, Spirit and Passion, AECOM Technology Corporation
•    The Havas PR Global Collective, Havas PR
•    The Airfood Project, Havas Worldwide Paris for Les Restaurants du Coeur
•    KSR 2013: Celebrating a Milestone Anniversary, Ketchum
•    Corporate Citizenship - Waggener Edstrom Communications, Waggener Edstrom Communications

Global In-House team of the year
•    To be announced at the PRWeek Global Awards

Global Partnership Award
•    MasterCard’s E-card Launch for Syrian Refugees, APCO Worldwide for MasterCard
•    Improving Livelihoods for Thousands: Cargill and CARE and the Rural Development Initiative, Cargill Corporate Affairs for Cargill
•    GOAL! Scoring Against Malaria with Football, KYNE for United Against Malaria Partners
•    The Concrete Invention: Patricia Phelps de Cisneros Collection, LLORENTE & CUENCA for Fundación Cisneros/Colección Patricia Phelps de Cisneros
•    The Perfect Blend: Starbucks and USAID Partner to Support Colombian Farmers, Edelman and Sistole (Colombia PR agency) for Starbucks Coffee Company (Americas Public Affairs Team) in partnership with United States Agency for International Development

Global Professional of the Year - Agency
•    Dave Senay, FleishmanHillard
•    Matt Neale, GolinHarris
•    Marian Salzman, Havas PR
•    Chris Perry, Weber Shandwick

Global Professional of the Year – In House
•    To be announced at the PRWeek Global Awards

International Agency of the Year
•    APCO Worldwide
•    Biosector 2
•    Edelman
•    LLORENTE & CUENCA
•    TogoRun

International In-House Team of the Year
•    To be announced at the PRWeek Global Awards

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