PR helps Kickstarter project raise $50,000 in 11 minutes

A PR campaign by Dynamo to promote the funding of a 3D printer on Kickstarter has smashed its goal of $50,000 in just 11 minutes.

The Micro: funded on kickstarter and promoted by Dynamo
The Micro: funded on kickstarter and promoted by Dynamo

Coverage of the 3D printer’s Kickstarter campaign was embargoed until 2pm and appears on influential sites such as The Verge, Engadget, and Techcrunch.

Dynamo co-CEO Peter Bowles said of the swift success: "We are thrilled to prove that 3Doodler was no flash in the pan. The team have worked hard on The Micro, the first compact 3D printer, raising over $100,000 in 18 minutes already."

At the time of publication more than 700 people have pledged nearly $200,000 to back production of The Micro, which claims to be the first truly consumer 3D printer, and these figures are still rising.

 

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