Asheville Savings Bank taps French|West|Vaughan to refresh brand

RALEIGH, NC: Asheville Savings Bank has selected French|West|Vaughan to refresh the brand and bring it to market through a series of new campaigns.

RALEIGH, NC: Asheville Savings Bank has selected French|West|Vaughan to refresh the brand and bring it to market through a series of new campaigns.

FWV will work with Asheville Savings Bank to create a new brand image and implement revenue-generating initiatives in the marketplace. In addition to handling creative development and media relations, the agency will provide social media, email marketing, and online advertising strategic counsel to the bank’s marketing team. 

The firm previously developed similar campaigns for RBC, SunTrust, Central Carolina Bank, Centura Bank, TrustAtlantic Bank, and several other specialized financial institutions.

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