Disney awards UK corporate, public affairs work to Edelman

Disney has hired Edelman as the entertainment giant tries to emphasize its contribution to the UK.

LONDON: Disney has hired Edelman as the entertainment giant tries to emphasize its contribution to the UK.

PRWeek UK understands that Edelman won a pitch to support its UK in-house team on both corporate and public affairs issues.

Alongside touting the economic benefits of the company’s British presence, the agency will also promote Disneyland Paris to UK families.

Following the acquisition of LucasFilm in 2012, Disney said last year that the next Star Wars movie will be made in the UK - news welcomed by chancellor George Osborne.

"Great news for our creative industries," he said. "May the force be with us."
Both Edelman and Disney declined to comment.

This story originally appeared on the website of PRWeek UK.

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