Citypress will support campaigns for the branded products CCE produces on behalf of The Coca-Cola Company in the UK including Coca-Cola, Diet Coke, Coke Zero, Fanta, Dr Pepper, Sprite, Schweppes, Glacéau, Relentless, Powerade, Oasis and 5 Alive, as well as for franchise brands Monster, Capri-Sun and Appletiser.
The agency will also work on communicating CCE’s promotional activity around Coca-Cola’s sponsorship of the World Cup in Brazil to supermarkets, convenience stores, pubs and bar operators.
Citypress will report to the CCE communications and public affairs team in Uxbridge.
CCE will continue to work with incumbent Mercieca on trade advertising. Mercieca had handled an integrated brief covering both trade PR and advertising. It is understood to have repitched for the work and kept the trade advertising, with the trade PR work going to Citypress.
A spokesman for Merceica said: "Mercieca is continuing to work closely with Coca-Cola Enterprises on a wide range of trade and category communications activities, including trade advertising and creative development for many of its leading brands."