The Breakfast Briefing: 4.2.2014

PRWeek's Breakfast Briefing: Everything you need to know to start your day.

Bradley Cooper played leading role in White House’s Ferns plan
Actor Bradley Cooper didn’t win an Oscar last month, but he did play a key role helping the Obama administration pitch the Affordable Care Act to Millennials, proposing a presidential appearance on Between Two Ferns to White House senior aide Valerie Jarrett. Former Department of Health and Human Services comms leader Richard Sorian told PRWeek that the White House succeeded in getting more than 7 million people to enroll in health insurance plans in part due to its "creativity" using partnerships such as this.

GM hires superlawyer for potential victim compensation
General Motors CEO Mary Barra’s most important statement to Congress on Tuesday was that the automaker has brought on Washington-based lawyer Kenneth Feinberg to explore compensation for families of accident victims, according to Bloomberg Businessweek. Feinberg has managed the compensation of victims after horrific events such as mass shootings in Aurora, CO, and at Virginia Tech, as well as the BP oil spill in the Gulf of Mexico. Barra’s testimony took place as documents were released showing GM declined to fix faulty ignition switches in Chevrolet Cobalts because it would have added a cost of $1 a car.

Upworthy to add native advertising, but with a positive spin
Upworthy is the latest media outlet to jump on the native advertising bandwagon, though the social-justice-themed site warned it "won’t be a fit for every brand." Its first corporate partner: Unilever.

PR pros have journalists outnumbered - by far
Nearly five to one. That’s the ratio of PR specialists in the US to journalists and correspondents, according to jobs numbers released this week by the Labor Department. And communications professionals also make 40% more than journalists on average.

Unilever global comms VP steps down
Jonathan Sanchez, VP of global communications and sustainability at Unilever, has stepped down from his role. He led comms for the CPG giant across Russia, Africa, the Middle East, and Southeast Asia after a two-year stint at Edelman.

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