Breakfast Briefing: 4.1.2014

PRWeek's Breakfast Briefing: Everything you need to know to start your day.

GM's Barra, NHTSA leader to face legislators on Capitol Hill
General Motors CEO Mary Barra and David Friedman, the acting administrator of the National Highway Traffic Safety Administration, will both testify before Congress today about why Chevrolet Cobalts with faulty ignition mechanisms were not recalled sooner. According to early testimony filings, they will have very different messages. Barra is reportedly set to apologize to affected families and promise transparency, while Friedman will blame GM for not acting more quickly to recall the cars. The newly minted GM chief executive met with victims’ families for two hours Monday night while the automaker announced another recall of 1.3 million cars for a power steering problem.

Surge of signups could push Obamacare enrollments past 7m mark
Despite Healthcare.gov not functioning for much of Monday, health insurance signups through the Affordable Care Act were on track to top 7 million, according to the Associated Press. That number was the original milestone set by the Congressional Budget Office before major technical issues with Healthcare.gov last year. Secretary of Health and Human Services Kathleen Sebelius credited the signup surge to a "bump" after President Barack Obama appeared on Between Two Ferns, saying the administration tried to "reach people in the language that they most understand." Expect the GOP to continue to focus their midterm election messaging on Obamacare.

Feds check in on high-frequency traders after Lewis interview
"The United States stock market, the most iconic market in global capitalism, is rigged," was author Michael Lewis’ standout quote from his Sunday night interview on 60 Minutes. High-frequency trading operations are facing scrutiny as a result. Word leaked Monday night that the FBI is investigating high-speed trading organizations, and critics such as entrepreneur and Dallas Mavericks owner Mark Cuban pounced. Critics of Lewis said he has his facts wrong, and high-frequency trading benefits small investors.

OkCupid: No thanks, Mozilla
Online dating site OkCupid took a strong stand against Mozilla on Monday, blocking the browser in opposition to new Mozilla CEO Brendan Eich’s support of Proposition 8, the California measure that had banned gay marriage in the state. Mozilla spokespeople said their organization supports equal marriage rights for LGBT couples.

Who wins and who falls flat on April Fools' Day?
En garde, journalists and consumers. It’s April Fools’ Day, and marketers have some tricks up their sleeves to elicit chuckles - they hope - from the public and members of the media. PRWeek will track the good and bad of April Fools’ Day marcomms, so check PRWeekUS.com today to see which brands made us laugh and which made us roll our eyes.

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