Cyclescheme looks to Forster to help increase turnover

Cyclescheme, a provider of schemes allowing employees to purchase bicycles tax-free through their employer, has appointed Forster to help increase turnover by promoting its employee products and services. 

The 12-month brief follows a competitive tender process between four agencies, with the aim of increasing employee participation rates in the flagship brand, Cyclescheme.

Forster will also look to increase the number of employers who register for two other products; Childcarescheme, a childcare voucher proposition, and Computingscheme, a way of buying new technology.

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