Emnos taps MWW as first PR agency partner

Emnos, which provides data analysis and tools for retailers and other consumer-facing businesses, has selected MWW as its first PR AOR for the US.

CHICAGO: Emnos, which provides data analysis and tools for retailers and other consumer-facing businesses, has selected MWW as its first PR AOR for the US.

The company, which is part of American Express subsidiary Loyalty Partner, brought on MWW following a competitive review involving five agencies, said emnos USA MD Matthew Green.

MWW stood out because of its "commitment" to media engagement and placements, added Green.

Prior to MWW, Munich-based emnos handled all PR internally, both in the US and Europe.

The agency was initially hired for a pilot program for the last six months of last year. Emnos named MWW AOR at the beginning of 2014.

Green said the main goal of working with MWW throughout an initial one-year contract is to raise awareness of the emnos brand in the US since the company is in "a very big, highly competitive market."

The firm will promote the company by engaging retail media and business publications, as well as decision makers and executives in the retail ranks, he added. MWW is also working with emnos on social media, blogger-engagement, and thought-leadership efforts, such as events and guest columns.

Led by MWW’s Chicago office, a core team of five staffers is working on the account, said John Digles, MWW EVP and GM of the Chicago office and a senior lead of the firm’s technology practice.

"We’re in a fascinating time for data," explained Digles. "It’s a time where there is a lot of mystique about how it’s used and emnos has a really unique, powerful positioning as far as helping companies make the best use of their data investments."

Budget information on the account was not disclosed.

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