Master bootmaker Le Chameau appoints W

Premium rubber boot company Le Chameau has appointed W to handle its press and publicity following a competitive pitch.

W will support the brand’s plans to grow in 2014 and its increased distribution, through targeted media outreach, social channels, influencer engagement and creative marketing initiatives.

Le Chameau makes boots that are handcrafted under the supervision of a single master bootmaker in the brand’s original workshops in Pont D’Ouilly (Normandy) and Casablanca (Morocco).

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