Travel Up Group appoints KBC to launch Florida tour operator

The Travel Up Group has appointed travel and tourism agency KBC PR & Marketing to handle the launch and ongoing UK PR programme for its new Florida specialist tour operator, Magic Holidays.

The agency will handle UK PR for the operator and will consult on communications work for the Travel Up brand. It will report to Magic Holidays director Geoff Medhurst.

KBC handled PR for Visit Florida for nine years and holds the European PR contract for the Florida Keys & Key West.

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