Oculus Rift in action: What are the marketing opportunities?

In its second billion-dollar acquisition in as many months, Facebook bought Oculus VR this week for $2 billion in cash and stock. But what are the possible marketing opportunities for brands?

 

Virtual reality was popularized in the 1980s with cult classics such as Tron. In those days, the theory behind the technology always outstripped the reality, but the picture looks different today.

Marketing visited Henry Stuart, co-founder of Visualise, and Jon Spary, head of new business at Curb, to test out the awe-inspiring experience provided by the Oculus Rift virtual reality technology. 

We investigated how the technology works, how a virtual reality roller coaster can feel like the real deal, and the potential experiential marketing possibilities provided by Oculus Rift, which is a technology that has to be experienced to truly be believed.

In its second billion-dollar acquisition in as many months, Facebook bought Oculus VR this week for $2 billion in cash and stock.

What is it?

The experience – base jumping and a 3D virtual reality roller coaster

What can brands do with it?

This story originally appeared on the website of Marketing

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