Echo Falls looks to DeVries SLAM to boost fashion credentials

Wine brand Echo Falls has hired DeVries SLAM as it attempts to attract consumers by increasing its ties with the fashion world.

As part of the brief the agency will look to engage with fashion and lifestyle bloggers, as well as consumers, via a series of promotions and an upcoming undisclosed event in London. 

The work also includes a media relations programme, social media content creation, and the development of the brand's Facebook page, which has attracted more than 130,000 likes.

Echo Falls is owned by Accolade Wines, which last year also handed work to DeVries SLAM for its Hardys wine range.

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