Indoor cycling studio Athlete Lab appoints Tin Man for London launch

Athlete Lab, an indoor cycling centre aimed at City of London workers, has appointed Tin Man to handle its launch in London.

The London studio, which opens near Bank soon, offers indoor training on real bikes and is Athlete Lab's first European launch. The company recently opened studios in Singapore and Sydney.

Tin Man won the account through a competitive pitch and will initially run a six-month media relations campaign that will include PR support for the studio during the Tour De France, which begins in Yorkshire on 5 July.

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