Salience Insight to acquire CARMA's US operations

WASHINGTON: Global media evaluation specialist Salience Insight is acquiring the US operations of CARMA International.

WASHINGTON: Global media evaluation specialist Salience Insight is acquiring the US operations of CARMA International.

The two companies will operate side-by-side, with an initial focus on growing CARMA’s client base and cross-matching both companies’ services, processes, and skills.

Franchisees are licensed to operate under the CARMA brand, and the acquisition will exclude CARMA International’s overseas franchise operations.

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