Cleaning product maker Jeyes Group opts for Cogent PR

Cogent PR has been hired to handle the national consumer and trade PR activity for the Jeyes Group.

The agency won the four-way pitch and will have the task of ramping up consumer PR activity across the brand, which specialises in products and solutions for cleaning homes and gardens.

Cogent’s initial focus is delivering new media campaigns for Jeyes and Bloo, the disinfectant and toilet cleaning brands.

The team at Cogent will report directly to Yvonne Adam, the Jeyes Group marketing director.

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