Cristiano Ronaldo underwear brand appoints M&C Saatchi to retained brief

CR7 by Cristiano Ronaldo has appointed M&C Saatchi Sport & Entertainment as its retained international PR and marketing agency for 2014.

LONDON: CR7 by Cristiano Ronaldo has appointed M&C Saatchi Sport & Entertainment as its retained international PR and marketing agency for 2014.

The hire followed the agency’s handling of the launch of the brand last year, which involved erecting a 60-foot-high image of Ronaldo modeling underwear in Madrid.

The agency's responsibilities have been increased to include international above-the-line and retail campaign delivery, a global launch strategy for the brand’s second collection, ongoing international PR support, social media integration, and brand development.

Ronaldo will be featured prominently in the campaigns, with a statement from M&C Saatchi saying they will involve "PR as a centerpiece."

This story originally appeared on the website of PRWeek UK.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.