The council has launched a tender to help it promote Supply Lincolnshire, which will raise awareness of the opportunities local businesses have to work for and alongside the council.
The project comes after the council secured almost £2.8m from the European Regional Development Fund for a Championing Strategic Economic Growth programme, of which Supply Lincolnshire is a part.
Justin Brown, head of economic development at the council, said that the size of the county and the "fragmented" make-up of Lincolnshire’s businesses in which there are a high number of SMEs meant a more "complex and effective" PR strategy was required than in other regions.
As well as the "pragmatic" reason of gaining the funding, Brown added that the current political and economic climate pointed to a stronger focus on engaging with local businesses.
"There’s a recognition across the public sector that we need to do as much as possible to ensure that the companies in our areas are benefiting from our spending," he said.
"This is being helped by the idea of localism, and the fact we are seeing increased confidence from the Government in us to deliver services locally."