The British Skin Foundation has appointed Pegasus to devise and launch its 2014 Skin Cancer Appeal.
Pegasus was appointed from a shortlist of six agencies. The campaign, called It Takes 7, has an emphasis on social media to help engage and drive support from the skin cancer community.
It aims to drive both individual and corporate donations, while positioning the British Skin Foundation as a leading charity for skin cancer research. The money raised will be put towards funding vital research into all types of skin cancer.