Sports brand Arena appoints Lexis for launch

Swimwear company Arena has hired Lexis to co-ordinate the global launch of a swimming product.

The agency, which parted ways with CEO Jason Gallucci last week, was chosen after a three-way pitch in Italy and will oversee the launch in multiple markets later this month.

Arena has claimed the product is intended to make swimming easier for non-beginner and regular swimmers but has not revealed any more details. 

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