The former CEO of Fishburn Hedges takes up her new role as corporate affairs director in early April and will report to Gala Coral Group CEO Carl Leaver.
According to a release, the newly created position was formed to address "the growing political attention" high street betting shops are receiving.
Thorne will be responsible for the development and delivery of the group's communication strategy including public affairs, financial PR, corporate positioning and issues management.
Thorne commented: "The new role at Gala Coral is an exciting opportunity for me to be part of a fantastic management team running a business that is well loved by many but not without its challenges and critics."
Gala Coral’s high street betting shops and online activity are experiencing steady growth.