Obama ACA media tour takes traditional, unorthodox turns

If you like seeing your president promote open healthcare enrollment, you can keep seeing him do it - at least, through March 31.

If you like seeing your president promote open healthcare enrollment, you can keep seeing him do it – at least, through March 31.

The deadline to get covered by the Affordable Care Act is in 15 days, and President Barack Obama hasn’t slowed down since appearing on and prompting a week-long, Internet-wide discussion of Between Two Ferns. For a small part of the episode, Obama plugged the ACA, much to the feigned chagrin of unamused host Zach Galifianakis.

His appearance on the spoof of a low-budget talk show boosted hits to Healthcare.gov significantly, sending 32,000 visits to the website the same day it aired.

Obama’s not alone. Ads featuring the mothers of Alicia Keys, Jennifer Lopez, Jonah Hill, and Adam Levine – with the hashtag #YourMomCares – and another featuring NBA hall of famer Earvin "Magic" Johnson have aired, encouraging people to get covered.

On Friday morning, WebMD released a half-hour interview with POTUS, where he answered questions submitted by the site’s readers. No word yet on whether he made use of the symptom checker.

More conventionally, Obama also appeared Friday morning on On Air with Ryan Seacrest, in defense of the ACA and, apparently, of the problematic pair of jeans he once donned. While Seacrest isn’t exactly competing with NPR, Obama went in a more traditional route on the radio airwaves.

"If you get into an accident, or heaven forbid, have an illness or someone in your family does and you do not have health insurance, it can bankrupt you or you may not get the treatment you need," Obama explained on-air.

Perhaps the leader of the free world will follow the lead of his wife and vice president and appear next on a late-night talk show. First Lady Michelle Obama was one of the first guests on The Tonight Show with Jimmy Fallon, where she told the host and fellow guest Will Ferrell that exercise is "not ew" Biden appeared on the inaugural night of Late Night with Seth Meyers.

It’d be cutting it close, but Saturday Night Live returns on March 29, Mr. President.

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