Membership organisation Dignity in Dying has appointed the agency to help galvanise support in the lead up to Lord Falconer’s Assisted Dying Bill that will be debated in the House of Lords this summer.
Dignity in Dying, an organisation 25,000 members strong, campaigns for greater choice, control and access to services at the end of life, and advocates providing terminally ill adults with the option of an assisted death, within strict legal safeguards.
Assisted dying is a controversial issue but PHA chairman Phil Hall said he is personally in favour.
"The whole issue surrounding assisted dying is at the centre of a political debate that culminates in the House of Lords in the summer. I do in fact share the same views as the organisation and believe that the world would be a better place if they succeed in their aims of changing the way Britain helps the terminally ill to die with dignity."
PHA Media will also be working with the organisation's charity, Compassion in Dying, which provides impartial information on end of life choices within the current law.