Family Traveller tasks Rooster with targeting mums

Media company Family Traveller has appointed Rooster to handle its UK and international PR.

The agency has been tasked with increasing brand awareness of Family Traveller magazine and FamilyTraveller.com in the b2b sector and among the outlet's primary target audience of ABC1 mums aged 28 to 45.

Rooster won the work following a pitch, with the process running for four months.

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