Le Col hires Threepipe for product launch

Cycling brand Le Col has hired Threepipe to launch its new spring and summer product range for 2014.

The agency will deliver a PR campaign to generate awareness of the new Le Col products as well as increasing awareness of the brand among cycling enthusiasts. 

The activity will focus on product placement across key sport, lifestyle and national media for the brand, which was established by professional cyclist Yanto Barker.

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