GolinHarris UK media chief Frizell quits to return to TV

Martin Frizell is returning to broadcast media as editor of ITV's Loose Women show after 18 months with GolinHarris UK.

LONDON: Martin Frizell is returning to broadcast media as editor of ITV's Loose Women show after 18 months with GolinHarris UK.

The agency hired Frizell in August 2012 as executive director of media in charge of its "connector" team of dedicated media specialists.

Frizell is leaving this week. According to ITV, he will take up his position as editor of the weekday afternoon program in the spring.

Earlier in his career, he edited GMTV, then the most-watched UK TV show, and worked as a correspondent for Reuters, Sky News, and ITV.

This story originally appeared on the website of PRWeek UK.

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