Retail technology incubator TrueStart brings in W

TrueStart, a UK-based incubator for retail technology start-ups, has hired W to boost awareness of its launch among entrepreneurs and the media.

W founder Warren Johnson will also run mentoring sessions at TrueStart's Victoria offices in London on the power of PR to build businesses.

TrueStart co-founder and CEO Richard Mergler said he wanted W to "ensure TrueStart is the first port of call for the most forward-thinking entrepreneurs in the European retail tech start-up scene".

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