Au Bon Pain names Havas as AOR

NEW YORK: Havas PR North America has added fast-casual restaurant chain Au Bon Pain to its client roster.

NEW YORK: Havas PR North America has added fast-casual restaurant chain Au Bon Pain to its client roster.

Havas was brought on as Au Bon Pain’s AOR last November after a previous relationship with the brand. It is promoting the chain’s seasonal menus and new products to trade and consumer media outlets.

A team of five staffers is working on the account, which has a one-year contract. Budget information was not disclosed.

Other new clients for Havas include Lehigh University’s Baker Center for Entrepreneurship, Creativity, and Innovation; NOVA Chemicals; and Impossible.com.

Would you like to post a comment?

Please Sign in or register.

News by email...