NEW YORK: Havas PR North America has added fast-casual restaurant chain Au Bon Pain to its client roster.
Havas was brought on as Au Bon Pain’s AOR last November after a previous relationship with the brand. It is promoting the chain’s seasonal menus and new products to trade and consumer media outlets.
A team of five staffers is working on the account, which has a one-year contract. Budget information was not disclosed.
Other new clients for Havas include Lehigh University’s Baker Center for Entrepreneurship, Creativity, and Innovation; NOVA Chemicals; and Impossible.com.