Brioche Pasquier calls in Aduro for UK brief

French bakery business Brioche Pasquier has hired Aduro Communications as it looks to expand its presence in the UK market.

Following a competitive pitch, as part of the new brief Aduro will seek to build awareness of the brand, which has more than 3,000 employees worldwide and a £550m turnover.

Looking after its traditional brioche and croissant range, Aduro will also handle PR for Pitch, the individually wrapped brioche aimed at a younger audience.

The annual programme also includes maximisation of the brand’s support of Cancer Research UK’s Race For Life.

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