Ex-G4S comms head Paddy Toyne-Sewell to head external relations at Vodafone

Vodafone UK has hired Paddy Toyne-Sewell to head up its external comms in a role expanded to cover social media and corporate responsibility.

Paddy Toyne-Sewell: stepping into a new role
Paddy Toyne-Sewell: stepping into a new role

The role also includes the reputation and media relations responsibilities previously handled by director of external relations Richard Wray before he left for Rolls-Royce.

PRWeek revealed in December thar the company’s new CEO Jeroen Hoencamp had scrapped the role of comms director, resulting in the departure of Christian Cull.

Toyne-Sewell was corporate affairs director for controversial security giant G4S in the UK and Ireland between 2008 and October 2013, including its nadir at the London 2012 Olympic Games. He left as part of a merger of the UK and group comms teams.

Before this, he held a similar role for ArmorGroup International, which provided specialist security services in places including Iraq and Afghanistan. 

Toyne-Sewell said he was "pleased" to be joining at an "exciting time" for the company, which is looking to bring 4G coverage to 98 per cent of the UK by 2015.

He reports to Vodafone UK’s corporate & external affairs director, Helen Lamprell.

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