Microsoft's Shaw to report to Capossela after reshuffle

REDMOND, WA: Microsoft corporate VP of corporate communications Frank Shaw will report to newly minted CMO and EVP Chris Capossela after changes to the company's executive team go into effect.

REDMOND, WA: Microsoft corporate VP of corporate communications Frank Shaw will report to newly minted CMO and EVP Chris Capossela after changes to the company's executive team go into effect.

In an email sent to employees on Monday, new CEO Satya Nadella confirmed that Microsoft has named former Clinton aide and ex-Burson-Marsteller chief executive Mark Penn as EVP and chief strategy officer. Tony Bates, EVP of business development and evangelism, and marketing EVP Tami Reller are leaving the company.

Eric Rudder, head of advanced strategy, is taking over Bates' duties in the interim while continuing in his current role.

Reller will be replaced by Capossela, who will report to Nadella and join the senior leadership team. Capossela will also remain acting lead for the consumer channels group until a replacement is named. Reller will stay on to help with the transition, while Bates will leave immediately; it is not clear where either is headed after leaving Microsoft.

"[Nadella] wants a single leader running marketing, so that is what [Capossela] will do, and that is what we will be operating against," said Shaw.

Shaw began reporting to Reller last summer, following the company's reorganization of its management, marketing, and PR structures. He previously reported to Capossela, who was CMO before transitioning to corporate VP of the consumer channels group last July.

"The band is back together," said Shaw, referring to Capossela's previous leadership role. "I don't believe there will be any significant changes to the communications structure, in relation to the executive changes."

Penn, who is based in Washington, will continue to provide input in the area of competitive research and analysis, according to Nadella's memo. His official responsibilities will include advising the CEO on the company's products and investments.

"I am looking forward to applying [Penn's] unique skill set across a broader set of challenges facing the company, from new product ideas to helping shape the overall areas of strategic investment," Nadella wrote.

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