MWW acquires Macias Media, launches LGBT practice

LOS ANGELES: MWW has acquired Macias Media Group, a firm focused on connecting clients with LGBT consumers.

LOS ANGELES: MWW has acquired Macias Media Group, a firm focused on connecting clients with LGBT consumers.

Stephen Macias, president of the eponymous firm, has joined MWW as SVP and LGBT lead, based in the firm's Los Angeles and New York offices. He will oversee LGBT marketing and programming for existing and incoming clients, coalesce existing LGBT resources at the firm, and serve as the agency's steward for PR issues pertaining to the LGBT community.

Prior to founding his agency, Macias served eight years as EVP and GM for Here Media Inc. Macias was also the entertainment media director for the Gay & Lesbian Alliance Against Defamation and VP at Michel Levy Enterprises.

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