APCO expands big data service offering

APCO Worldwide launched an expanded Data to Business service on Tuesday to help clients leverage opportunities in innovation, product development, and marketing, as well as to deal with privacy and protection issues.

WASHINGTON: APCO Worldwide launched an expanded Data to Business service on Tuesday to help clients leverage opportunities in innovation, product development, and marketing, as well as to deal with privacy and protection issues.

The goal of D2B is to help clients articulate big data's value to internal and external stakeholders; prevent and manage data privacy and cybersecurity issues; and optimize data insights to create communication strategies revealed by analyzing data. 

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