Ford taps Edelman's Wesley as smart comms manager

Ford Motor Company has selected Edelman digital VP Susannah Wesley to serve as manager of smart communications, effective February 10.

DEARBORN, MI: Ford Motor Company has hired Susannah Wesley, VP of digital at Edelman, to serve as manager of smart communications.

Effective February 10, Wesley will report to Ford corporate communications manager Susan Krusel. She will succeed Craig Daitch, who left the company several months ago to pursue other interests, Krusel said. Wesley will relocate from California to Ford's headquarters in Dearborn, Michigan.

Wesley will lead the smart communications pillar, which is one of Ford's main priorities for corporate communications along with quality, green, and safety.  One of her focus areas will be “helping the business create a strategy for our technology story and telling it to the audiences that we serve,” said Krusel.

She will also focus on in-car connectivity and future mobility solutions, and she will help expand Ford's communications capabilities.

Krusel said that Wesley was the right fit for the role because she had experience working with Ford's WPP Group global team during her one-year stint at Burson-Marsteller prior to joining Edelman. She added that Wesley has a lot of digital and global experience, as well as passion for the brand.

Emily Rosen Olin of Hill+Knowlton Strategies, who has worked on the WPP Ford team for about three years, will continue to lead the smart communications pillar blended team, supporting Wesley.

While at Edelman for the last year, Wesley served as VP of digital, handling communications for Shell's retail business and leading the company's global social media expansion into key markets such as China.

Wesley also previously worked at grassroots communications firm Direct Impact for more than two and a half years, serving as an on-site manager at Ford's headquarters.  

Earlier this month, Edelman's New York technology group head Keith Lindenburg left the agency to join Brodeur Partners as EVP and GM of the firm's New York office.

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