Industry veteran Draznin joins Liberty to lead US team

Liberty Communications has hired Michael Draznin to lead the agency's efforts in New York and San Francisco one year after the UK firm opened shop in the US.

NEW YORK: Liberty Communications has hired Michael Draznin to lead the agency's efforts in New York and San Francisco one year after the UK firm opened shop in the US.

Draznin will work alongside Liberty founder and MD Dee Gibbs, who will become global CEO, and will lead a team of three staffers and a number of freelancers.

He is replacing Liberty US head Michael Bingham, who departed the agency at the end of last year.

With 20 years of experience in marcomms, Draznin has previously led  corporate communications for a number of branding and ad agencies, including DMB&B, Lowe Worldwide, Landor Associates, and McKinney+Silver.

For the past eight years, he has worked with clients such as Nokia and ESPN running his own consultancy. Draznin is joining Liberty full-time after initially working with the agency as a freelance consultant.

Commenting on the appointment, Gibbs said that “[Draznin's] experience and knowledge of the North America market is a real value-add for clients and [will] help strengthen the agency foundations we have put in place.”

The appointment comes as Liberty is picking up an account for context marketing software firm Emagine International across North America and Europe.

The agency will position Emagine and its senior executives as thought leaders in campaign management, customer value management, and contextual marketing and build awareness of the company's mobile expertise.

This story originally appeared on the website of PRWeek UK.

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