Scarlett Johansson, Oxfam split over SodaStream ad

Global charity Oxfam has accepted the resignation of Hollywood actress Scarlett Johansson after a spat over her commercial work for SodaStream, which has a controversial factory in an Israeli settlement in the West Bank.

LONDON: Global charity Oxfam has accepted the resignation of Hollywood actress Scarlett Johansson after a spat over her commercial work for SodaStream, which has a controversial factory in an Israeli settlement in the West Bank.

Oxfam described her work for the soft-drink company as “incompatible” with her role as an Oxfam global ambassador, stating it believes SodaStream “furthers the ongoing poverty and denial of rights of Palestinian communities.”

Oxfam said it is opposed to “all trade from Israeli settlements which are illegal under international law.”

SodaStream's factory is in the occupied territory of Maale Adumim.

The Avengers Assemble actress signed a contract to promote SodaStream earlier this month. She will appear in an ad for the company during Super Bowl XLVIII on Sunday.

In a statement, her publicist said that she “has respectfully decided to end her ambassador role with Oxfam after eight years.”

“She and Oxfam have a fundamental difference of opinion in regards to the boycott, divestment, and sanctions movement,” the statement continued. “She is very proud of her accomplishments and fundraising efforts during her tenure with Oxfam.”

SodaStream will broadcast the full ad in the UK on Monday on Channel 4.

The ad has already been in the news after the removal of its final line due to a mention of soft-drink competitors Coca-Cola and Pepsi, reportedly by Super Bowl broadcaster Fox. The final cut line was “Sorry, Coke and Pepsi.”

This story originally appeared on the website of PRWeek UK.

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