Welcome to the digital edition of the February issue.
• Content Creation - Everyone is investing significant resource, manpower, and time to content creation. Is all this content having a positive effect on the bottom line? PRWeek goes in-depth with media power players including Forbes and BuzzFeed to talk about effective partnerships with brands. Our editors also ask industry leaders what brands need to do to make content more effective.
• Champion Brand Roundtable - Alignment, authenticity, attachment, and advocacy are four key elements that help elevate brands, according to research conducted by APCO Worldwide. Communications heads from MasterCard, GE, Sharp, and other thought leaders will discuss subjects such as how the more informed consumer has prompted new outreach strategy and the different keys to achieving “Champion Brand” around the globe.
• PRWeek talks to thoughts leaders with boots on the ground here and abroad. Cape Town's Vanessa Clark, founder of Mobiflock, talks about her town's burgeoning startup community and the Philadelphia Museum of Art's Jennifer Francis sees galleries and trendy bars revitalizing industrial neighborhoods in Philly.
• Sterling Bank CMO Marty Dickinson discusses the company's rebrand and upcoming merger, while Timothy Kuniskis, president and CEO of Dodge Brand, Chrysler Group, talks about raising the company's profile in a competitive market.
• And more!